Rakhshanda Rukham

Driving Business Success Through Data-Driven Strategies: 7 Years Expertise in Digital Product And Data.

rakhs.rukham@gmail.com | https://www.linkedin.com/in/rrukham | https://rakhshanda.org

+1 437 268 7919 | 15 Roehampton Ave, Toronto, ON M4P 0C2, Canada


Experienced data specialist skilled in managing large datasets in Excel, with a strong focus on data quality and accuracy. Proficient in stakeholder management and customer support, with excellent communication skills. Experienced in data manipulation using Python and familiar with SaaS and technology environments. Adept at collaborating with a globally distributed team across multiple time zones, demonstrating flexibility and strong teamwork.

Key Skills

Technology: Python, Excel, React, Node.js, SQL, NoSQL, BigQuery, GIS, e-commerce, Big Commerce, Shopify, Netsuite, WooCommerce, Salesforce, OpenCart, REST APIs, GraphQL, PHP, Python, React, Node.js, SQL, NoSQL, BigQuery, GIS.

Data & AI: AI Models, Generative AI, LLM, NLP, Social Listening, Power BI, Google Analytics, Data Modeling, Azure Synapse, MongoDB, Cloud Computing, AWS, Azure, GCP, Kafka, RabbitMQ. 

Tools: Jira, Atlassian Confluence, Amplitude, Mixpanel, Tableau, Wrike, Figma, MS Project, Mural, Pencil,Zendesk, Trello, Slack, Clickup, Miroboard, Zoom, Microsoft Teams, Office 365, MS Visio.

Methodologies: Scrum, Kanban, SAFe, XP, Lean-Agile, TDD, BDD, ITIL, Agile Methodologies.

Business Analysis: Business Process Analysis, Stakeholder Management, Data Analysis, Systems Analysis, Requirement Documentation, Gap Analysis, Business Modeling, Agile Methodologies, User Stories, Use Case Analysis, Requirement Prioritization, Functional Specifications, Business Process Improvement, Feasibility Studies, Risk Assessment, BRD, FRD, FRS, SRS, Requirement Traceability Matrix, RAID, BPMN 2.0 & UML, Data Models, UAT, SWOT Analysis, RACI Matrix.

Professional Experience

Preneur Lab                                                                                                                                            

Data Integration Specialist  10/2019 – Present

  • Solved complex data integration issues by developing custom scripts in Python, ensuring seamless data transition, data quality and accuracy of AI Machine Learning based omnichannel virtual assistant B2B SaaS: Dost.AI, which serves 80 million users across telecom companies, media companies, financial institutions.
  • Collaborated with external stakeholders, customer success teams, and technical departments to ensure smooth data integration for the digital loyalty platform ShopRstar,  resulting in a 20% efficiency boost and 15% decrease in risks.
  • Managed the transition of new clients as part of the customer onboarding process to  an organization management product encompassing HR, tasks, and accounting, achieved 65% B2B customer retention over 3 years.
  • Performed large-scale GIS big data visualization and analysis in partnership with Facebook Data for Good team and 5 universities.
  • Coordinated with a globally distributed team across multiple time zones to ensure seamless data transitions of  e-commerce platforms for 3 business groups transforming their e-commerce platforms through  custom-built solutions, resulting in an annual gross order value of thirty million GBP.
  • Conducted 20 user interview sessions, including click tests, A-B tests, Userzoom usability tests, and live interviews to understand the customer experience and validate solutions. 
  • Spearheaded the development of Search Apps as one of the few selected partners of the Google Search team worldwide in 2018. 

Data Analyst  06/2017 – 09/2019

  • Created complex data analysis models using pivot tables, VLOOKUP, and VBA macros to automate data processing, reducing processing time by 30%.
  • Worked on account management, ensuring customer satisfaction and retention, which resulted in a 25% reduction in development time and enhanced user adoption and retention.
  • Utilized regular expressions to extract, clean, and transform large datasets, streamlining the data import process.
  • Identified trends and opportunities for growth through analysis of complex dataset, resulting in a 21% increase in external stakeholder  satisfaction and sales performance.
  • Developed and maintained databases by acquiring data from primary and secondary sources, and build scripts that will make our data evaluation process more flexible or scalable across datasets


Product Strategist, 01/2017 – 05/2017   

  • Conducted market research, engaged with customers, developed prototype, milestones, budget, scope, risk mitigation  plan, proof-of-concept (POC) and MVPs, to establish market fit for products, generating positive revenue.
  • Drafted clear and concise project documentation, reports, and emails. Delivered presentations to internal and external stakeholders
  • Acted as the point of contact to influence business stakeholders on technical and non-technical matters.
  • Defined user stories and analyzed user personas to build customer-centric digital products, resulting in a 20% increase in user engagement 

Magnito Digital Ltd

Marketing Executive, 06/2016 – 12/2016

  • Transformed the social media landscape of Bangladesh’s largest telecommunication company’s incubation platform to a remarkable 111K followers. Engaging content and strategic promotions drove a 40% increase in followers.
  • Executed effective go-to-market strategies that boosted market share by 25% and increased revenue by 30%.
  • Partnered with product marketing on marketing plans, campaigns, and media buying  to provide actionable recommendations to optimize conversion rates and increase customer engagement by 25%

Education & Publication

Certifications & Achievements

  • Certified Scrum Product Owner® CSPO®
  • Fellow of Nobel Prize Laureate Dr. Muhammad Yunus
  • Invited as a subject matter expert in BreakInequality Hackathon by Google Waterloo , Canada.
  • Fellow of  USA Govt Exchange Programs and Friedrich Naumann Foundation Germany
  • Communication Strategies for a Virtual Age, University of Toronto
  • Swedish Institute Leadership Programme, Sweden

Additional Information

  • Worked alongside a globally distributed team across multiple time zones
  • Proficient in learning new software and tech tools.