Rakhshanda Rukham
7 Years of Experience in Digital Product & Data
rakhs.rukham@gmail.com | https://www.linkedin.com/in/rrukham | https://rakhshanda.org
+1 437 268 7919 | 15 Roehampton Ave, Toronto, ON M4P 0C2, Canada
Summary
Senior product manager, experience in leading product teams, delivering digital products in agile environments at scale. My expertise lies in possessing a robust technical understanding and adept data and AI skill. Experienced in growing products from ideation to successful implementation using effective product strategy, market, and user research.
Skills
Product Management: Product Design, User Research, Product Leadership, Storyboards, Market Research, Servant Leadership, Agile Transformation, Prototyping, Product Roadmap, Product Vision, User Stories, User Interviews, Digital Marketing, Release Management, Monitoring and Reporting on Product Metrics, OKRs, HCD, A-B Testing
Business Analysis: Process flows, Business Requirements Writing, Current/Future state diagrams, BRD, FRD, FRS, SRS, Requirement Traceability Matrix, Requirement Management Plan, RAID, BPMN 2.0 & UML, Process Models, Data Models, User Acceptance Testing (UAT), Business Case, SWOT Analysis, RACI Matrix, Relationship Building skills
Data & AI: AI Models, Generative AI, LLM, NLP, Social Listening, Power BI, Google Analytics, Data Modeling, Azure Synapse, MongoDB, Cloud Computing, AWS, Azure, GCP, Kafka, RabbitMQ, APIs, Python, SQL, NoSQL, GIS
Tools: Office 365, MS Visio, MS Project, Tableau, Jira, Atlassian Confluence, Salesforce, Mixpanel, Figma, Zendesk, Trello, Slack, Clickup,MIRO , Zoom, Slack, Microsoft Teams
Methodologies: Scrum, Kanban, SAFe, XP, Lean-Agile, TDD, BDD, ITIL, Agile Methodologies
Professional Experience
Preneur Lab
Senior Product Manager 10/2019 – 01/2024
- Led the development of AI Machine Learning based omnichannel virtual assistant and chatbot B2B SaaS: Dost.AI, which serves 80 million users across telecom companies, media companies, financial institutions.
- Led cross-functional collaboration for the loyalty application ShopRstar with Design, Engineering, DevOps, AI Data, business operations, and customer experience teams to strategically develop and execute product roadmaps, resulting in a 20% efficiency boost and 15% decrease in risks
- Orchestrated 3 UK-based business groups transform their e-commerce platforms with Netsuite and custom solutions to achieve 30 million GBP in gross order value annually.
- Crafted a cohesive design system, improving user experience across all products, which resulted in a 25% reduction in development time and enhanced user adoption and retention.
- Developed engaging documentation, training materials, and presentations for technical and non-technical audiences; delivered presentations to leadership through onsite meetings, conference calls.
- Collaborated with stakeholders for an organization management product encompassing HR, tasks, and accounting, achieved 65% B2B customer retention over 3 years using human-centered design principles of discovery, research & delivery.
- Spearheaded a remote team of engineers and designers to build, deploy, and maintain products used by over 25k customers.
Product Manager 06/2017 – 09/2019
- Directed cross-functional team in executing omni-channel product integration across online and offline channels, resulting in a 21% increase in customer satisfaction and sales performance
- Acted as the voice of the customer while building B2C products, including gaming platforms, mapping platforms, EdTech.
- Conducted 20 user test sessions, including click tests, A-B tests, Userzoom usability tests, and live interviews to understand the customer experience and validate solutions.
- Led product development of 2 FinTech or digital banking solutions by crafting compelling value propositions, formulating growth hacks, and overseeing the monitoring progress through stand-ups, sprint reviews, and sprint retrospectives, resulting in a 150% boost in monthly active users.
- Spearheaded the development of Search Apps as one of the few selected partners of the Google Search team worldwide in 2018.
- Performed large-scale GIS big data visualization and analysis in partnership with Facebook Data for Good team and 5 universities.
Dnet
Product Strategist, 01/2017 – 05/2017
- Conducted market research, engaged with customers, developed prototype, milestones, budget, scope, risk mitigation plan, proof-of-concept (POC) and MVPs, to establish market fit for products, generating positive revenue by 6 months.
- Acted as the point of contact to influence business stakeholders on technical and non-technical matters
- Defined user stories and analyzed user personas to build customer-centric digital products, resulting in a 20% increase in user engagement
Magnito Digital Ltd
Marketing Executive, 06/2016 – 12/2016
- Transformed the social media landscape of Bangladesh’s largest Telecommunication company’s incubation platform to a remarkable 111K followers in a mere 2 months. Engaging content and strategic promotions drove a 40% increase in followers.
- Executed effective go-to-market strategies that boosted market share by 25% and increased revenue by 30%.
- Partnered with product marketing on marketing plans, campaigns, and media buying to provide actionable recommendations to optimize conversion rates and increase customer engagement by 25%
Education & Publication
- MSc in Computer & Electrical Engineering, Ontario Tech University, Canada
- Publication : Crowdsourced NLP Retraining Engine in Chatbot: https://doi.org/10.1007/978-3-030-85990-9_26
Certifications & Achievements
- Certified Scrum Product Owner® CSPO®
- Communication Strategies for a Virtual Age, University of Toronto
- Swedish Institute Leadership Programme, Sweden
- Fellow of Nobel Prize Laureate Dr. Muhammad Yunus
- Fellow of One Young World, USA Govt Exchange Programs and Friedrich Naumann Foundation Germany
- Invited as a Speaker at 2 Google Develop Group Summits in Google HQ, USA
- Managed a Google developer and startup community of over 10,000 members