Experience – Rakhshanda Rukham

Rakhshanda Rukham

7 Years of Experience in Digital Product & Data

rakhs.rukham@gmail.com | https://www.linkedin.com/in/rrukham | https://rakhshanda.org

+1 437 268 7919 | 15 Roehampton Ave, Toronto, ON M4P 0C2, Canada

Summary

Experienced Senior Product Manager adept at leading agile product teams from ideation to launch. Skilled in user story articulation, backlog refinement, and driving product growth through metrics. Collaborates closely with engineering and business stakeholders to deliver customer-centric solutions. Recognized for robust technical acumen and advanced skills in e-commerce solutions, data analytics and AI/ML technologies.

Skills

Product Management: Product Design, User Research, Product Leadership, Storyboards, Market Research, Servant Leadership, Agile Transformation, Prototyping, Product Roadmap, Product Vision, User Stories, User Interviews, Digital Marketing, Release Management, Monitoring and Reporting on Product Metrics, OKRs, HCD, A-B Testing

Business Analysis: Process flows, Business Requirements Writing, Current/Future state diagrams, BRD, FRD, FRS, SRS, Requirement Traceability Matrix, Requirement Management Plan, RAID, BPMN 2.0 & UML, Process Models, Data Models, User Acceptance Testing (UAT), Business Case, SWOT Analysis, RACI Matrix, Relationship Building skills

Data & AI: AI Models, Generative AI, LLM, NLP, Social Listening, Power BI, Google Analytics, Data Modeling, Azure Synapse, MongoDB, Cloud Computing, AWS, Azure, GCP, Kafka, RabbitMQ, APIs, Python, SQL, NoSQL, GIS

Tools: Office 365, MS Visio, MS Project, Tableau, Jira, Atlassian Confluence, Salesforce, Mixpanel, Figma, Zendesk, Trello, Slack, Clickup,MIRO , Zoom, Slack, Microsoft Teams

Methodologies: Scrum, Kanban, SAFe, XP, Lean-Agile, TDD, BDD, ITIL, Agile Methodologies

Professional Experience

Preneur Lab

Senior Product Manager 10/2019 – Present

Led the e-commerce product management for 3 business groups based in the UK, transforming their e-commerce platforms through the use of Netsuite and other custom-built solutions, resulting in an annual gross order value of thirty million GBP.
Led from conceptualization to launch of AI Machine Learning based omnichannel virtual assistant and chatbot B2B SaaS: Dost.AI, which serves 80 million users across telecom companies, media companies, financial institutions.
Collaborated and gathered feedback from internal & external stakeholders for an organization management product OFC AI encompassing HR, tasks, and accounting, achieved 65% B2B customer retention over 3 years using human-centered design principles of discovery, research & delivery.
Led cross-functional collaboration for the retail digital loyalty platform ShopRstar with Design, Engineering, DevOps, AI Data, business operations, and customer experience teams to strategically develop and execute product roadmaps, resulting in a 20% efficiency boost and 15% decrease in risks.
Led commercial business applications targeted at enterprise users, overseeing the monitoring progress through stand-ups, sprint reviews, and sprint retrospectives, resulting in a 150% boost in monthly active users.
Conducted 200 user interview sessions, including click tests, A-B tests, usability tests, and live interviews to understand the customer experience and validate solutions.

Product Manager 06/2017 – 09/2019

Crafted a cohesive design system, improving user experience across all products, which resulted in a 25% reduction in development time and enhanced user adoption and retention.
Directed cross-functional team in executing omni-channel product integration across online and offline channels, resulting in a 21% increase in customer satisfaction and sales performance.
Developed engaging documentation, training materials, and presentations for technical and non-technical audiences; delivered presentations to leadership through onsite meetings, conference calls.
Acted as the voice of the customer while building B2C products, including gaming platforms, mapping platforms, EdTech.
Spearheaded a remote team of engineers and designers to build, deploy, and maintain products used by over 25k customers.
Spearheaded the development of Search Apps as one of the few selected partners of the Google Search team worldwide in 2018.
Performed large-scale GIS big data visualization and analysis in partnership with Facebook Data for Good team and 5 universities.

Dnet

Product Strategist, 01/2017 – 05/2017

Conducted market research, engaged with customers, developed prototype, milestones, budget, scope, risk mitigation plan, proof-of-concept (POC) and MVPs, to establish market fit for products, generating positive revenue.
Acted as the point of contact to influence business stakeholders on technical and non-technical matters.
Defined user stories and analyzed user personas to build customer-centric digital products, resulting in a 20% increase in user engagement

Magnito Digital Ltd

Marketing Executive, 06/2016 – 12/2016

Transformed the social media landscape of Bangladesh’s largest Telecommunication company’s incubation platform to a remarkable 111K followers in a mere 2 months. Engaging content and strategic promotions drove a 40% increase in followers.
Executed effective go-to-market strategies that boosted market share by 25% and increased revenue by 30%.
Partnered with product marketing on marketing plans, campaigns, and media buying to provide actionable recommendations to optimize conversion rates and increase customer engagement by 25%

Education & Publication

MSc in Computer & Electrical Engineering, Ontario Tech University, Canada
Publication : Crowdsourced NLP Retraining Engine in Chatbot: https://doi.org/10.1007/978-3-030-85990-9_26

Certifications & Achievements

Certified Scrum Product Owner® CSPO®
Communication Strategies for a Virtual Age, University of Toronto
Swedish Institute Leadership Programme, Sweden
Fellow of Nobel Prize Laureate Dr. Muhammad Yunus
Fellow of One Young World, USA Govt Exchange Programs and Friedrich Naumann Foundation Germany
Invited as a Speaker at 2 Google Develop Group Summits in Google HQ, USA
Managed a Google developer and startup community of over 10,000 members